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Will Wisconsin become a trend?

The world is always a complicated place. What should be simple turns out to be hard. What should be obvious turns out to be obscure. Logic tells us that when the law says everyone should buy something, this should make for a bigger market. When the market is bigger, the prices should fall. In the case of insurance, this should be even more true. The whole point of insurance is that you gather a group of people together and share the cost of the risk between them. The more people in the group, the smaller the cost of each share. Except it never works out like you expect. When it comes to capitalism and the profit motive, logic loses out to corporations and their need to pay a dividend to their stockholders.

This is a story about Wisconsin today. Tomorrow, it could be about states across the US. The reason? The same problems that the state lawmakers were trying to solve in Wisconsin apply to every other state in the union. Let’s start at the beginning. All but three states have laws requiring vehicle owners to carry liability insurance when they drive on a public road. They all set minimum levels of cover against personal injuries and property damage caused to third parties. The justification is all about responsibility. The general view is that if you injure someone else, you should compensate them. Unfortunately, not everyone has a pile of cash sitting in their bank account so insurance is the name of the game. This gives every innocent victim the chance to get some money to cover their medical bills and repair their property.

Unfortunately, states have never thought it a priority to keep these minimum figures under review. So as the value of the dollar has fallen through inflation, the value of the insurance pay-outs has also fallen. What were reasonably big sums of money thirty or forty years ago no longer pay for much. In Wisconsin, the last review was more than thirty years ago. But, in February 2009, the Legislature decided to catch up. The result has been a sometimes quite large increase in the Wisconsin auto insurance rates.

There was a major publicity campaign back in February so everyone should have known this change was coming. It was all carefully explained. It would mean more money for people who were injured or the families of those killed. But now people face the reality of the increases, they are shocked and angry. When there is a recession, how can premiums go up so much? The answer varies depending on who you ask. The auto insurance industry says it’s the fault of the state government. The politicians say it’s profiteering by the insurers. In a sense, it no longer matter why. The premium increases are here and people have to cope. Two facts stand out. There has been a significant increase in the number of claims made, particularly for vehicle theft and personal injuries. Fraud has also increased. It’s sometimes surprising how many people inflate or invent claims, particularly when their personal finances are under pressure. The result is that premiums go up and everyone suffers. But also remember that this question of the minimum liability requirements is not unique to Wisconsin. Sooner or later, every state is going to raise these numbers and the auto insurance industry is waiting to raise the premiums.

It seems marketers live in a world designed by Rod Serling where everything bad is ignored, most things are satisfactory and an alarming number of service providers are outstanding. J.D. Power and Associates is one of the largest marketing information companies in the world. It produces regular ratings and reports on how we view an industry in general and how we rank individual companies within that industry. So, for example, a recent report finds us satisfied with our banks and it lists the banks we think are the best. OK. So there is always a slight time lag between the collection of data and the publication of the results of analyzing that data, but this seems a strange result. In the midst of a recession with a record-breaking number of banks failing, predatory terms for credit cards and other credit hard to find, you might wonder where J.D. Power found the people to answer their survey questions. Well, the results of their 2009 survey of our attitudes toward vehicle insurance providers is also out. You will be stunned and awed by the revelation that customer satisfaction is up significantly this year! Some 23,000 human beings claiming to hold policies were polled in March and April, 2009.

So what has apparently prompted this rise in the level of satisfaction with the insurance industry? Well, it seems the insurers – kind, caring and sensitive to a fault – have been reducing their premiums. In the earlier years of this century, we were all increasingly unhappy as those premium notices kept coming in with ever higher numbers written on them. But, come the recession and the insurers step on to the mound, they pitch premium reductions. According to J.D. Power, some 42% of all those insuring vehicles found their premiums fell during the twelve months period to April 2009; and that’s without having to change companies! Since we are all price sensitive, we now love insurers because they are saving us money. We all love their websites and find there are real improvements in the way the companies relate to us. That, of course, excludes claims handling which is the most important interaction. It seems no-one worries about the poor service on claims handling.

Which brings us to admit how we arrive at our prejudices. According to J.D. Power, we can all be bought by a few dollars of reduction in the premiums. Before the recession, the majority disapproved the quality of the service provided by auto insurance companies. Now we love them. Well, that’s the result you get when you ask questions about an industry’s image and design the questions to get mostly positive answers. Of course, we can like a company that reduces its prices. We can also admire the quality of its website and marketing materials. But if the questions do not focus on our experience when we try to claim following a traffic accident, the results of this hyped report are misleading. When you are shopping for the best auto insurance companies, do not believe the ads. Check out the companies on the website operated by your state’s department of insurance. Verify their financial stability with the ratings agencies. You do not want to pay your premium and then find the company is insolvent. Use reliable sources of information when looking for a policy.

Every year, thousands of people are dying on the roads. Driving is one of the most dangerous activities americans do and traveling by car kills more people per passenger mile than any other form of transport (even airplanes kill less people, unlike you could think watching TV). Put another way: if driving was a disease, we would treat it as an epidemic. Many different strategies have been discussed over the years on how to persuade people to drive more safely. Unfortunately, the US was built on the assumption that the car is king and few find it practical to rely on public transport for all their needs. Without a revolution in planning controls, the majority will be forced to continue relying on private vehicles to get around. However, there is a possible glimmer of hope. During the early part of this recession, the price of gas rose to $4 and more a gallon. Many people responded by driving less or driving more slowly to economize on fuel. As a result, there were fewer serious accidents and fatalities were reduced. This was one of the few good things to come out of the price increases.

Let’s start by assuming you are the safest driver on the planet – you have never had an accident. Should you be rewarded with a discount on your premium? Well, that depends on how the insurer would find out about your driving style. It’s all very well to avoid accidents. You might actually drive too fast but, with the reflexes of a cheetah, avoid crashing into other road users. Just relying on your failure to make a claim is not enough. Today, we have the technology and, with the enthusiasm of a camel scenting water and running into the oasis, insurers are offering behavior-based insurance cover over the internet. The idea is to vary rates depending on when your vehicle is driven, how many miles it travels in a week, and how it is driven. It is a customized policy reflecting more directly the risk you will be involved in an accident. So how will the insurer know? The answer is that everyone has a device fitted into their vehicles. This monitors how and when you drive. Safe drivers with low mileages at off-peak times of the day receive up to 25% discount. Those people who like to drive fast and brake sharply can find their premiums rising up to 10%.

Yes, we are back to the spy-in-the-car debate. This is a privacy issue for many and they can simply ignore the offer. But for those who have nothing to hide and do not mind proving it, there are significant savings on their auto insurance premiums. All the die-hards will find their own premiums rising as the group of safe drivers stands up to be counted. But there is one further step necessary to force a change of behavior. There are already too many drivers on the road without auto insurance policies in force. We need effective enforcement of the law to remove uninsured drivers from the road. Combine price increases with active policing and our roads will get safer. With this technology now available in the majority of states, we can all vote with our feet and have the devices installed. Let’s make earning discounts our New Year Resolution.

It’s one of those sad facts of life that ageing is inevitable. Being philosophical about it – it’s going to happen so you might as well celebrate it. The question is how society should celebrate ageing. People who rely on driving to get them around while working, continue to need their vehicles when they retire. Let’s face it. In most US towns and cities, few people walk. Everyone drives. Fifty years ago, not many seniors drove around because life expectancy was a lot lower than it is today. Now more people own cars and, with more leisure time and better health, go out and about on the roads. This creates an interesting dilemma for states. Let’s take Massachusetts as an example. Back in 1977, the legislature decided to grant seniors a reward for living so long. Regardless of their driving records, everyone over the age of 65 was given a 25% discount on their insurance premiums. This encouraged the car culture. Seniors were thought safer drivers, so it was alright to let them drive rather than walk around. The price tab was picked up by all the other drivers. The cost of the discount was spread across the premiums for all the other insured groups.

So how has this worked out? All the statistics from 1977 to date prove the initial assumption. Drivers in the age range 65 to 74 have fewer accidents than any other group on the road. This is due to three factors: they tend to drive more slowly, they have more experience than everyone else and they tend to drive at off-peak times when the danger is less. Thus, that group deserves a discount. Whether it should be 25% is not the point. There is considerable social benefit in continuing to encourage mobility among seniors. They go out and spend money in the community. They stay fit and healthy and are less of a burden on the health care services. But drivers aged 75 and over lose their edge. The body is slowing down. Reflexes and eyesight are not what they were. Their claims record is second only to the age group up to 25. This is sparking a debate about whether the discount should be removed for the oldest drivers.

Across the US, the issue is simply stated. Should there be regular testing of a driver’s skills? More importantly, should premiums be set according to the quality of driving? The technology exists to instal a monitoring and recording system in everyone’s vehicle. People of any age could be asked to go through tests of vision, reflexes and cognitive skills as a condition of retaining their licenses. We could reward all the safe drivers with discounts, increase the premiums for the bad drivers and take the dangerous drivers off the road. Or is this an invasion of privacy too far? Which is more important? That people should be judged as individuals when it comes to their auto insurance, or that everyone’s privacy is protected and all the safe drivers subsidize the bad drivers? Massachusetts is discussing a full-scale testing program for seniors over 75 and reducing the discount to the others. At a time when family budgets are under pressure, do we really want to be increasing auto insurance premiums for seniors on a fixed pension?

When you possess and maintain a car you undergo severe expenses, but it doesn’t mean you have to submit to this. You can reduce your expenses and here are some tips on how you can do this.

Lower coverage on older cars

In case you paid for your car and it’s old, think about removing the clash coverage. It pays for damages you cause to your car. Moreover, it makes up a huge part of your insurance expenditure.

Deal with only one insurance provider

Collect all policies you have (car, home, etc.) to one insurer and you’ll consequently get a multi-line reduction – up to 10% down from your complete premium.

Increase your deductible

Cut your car premium significantly by increasing the deductible (what you’re paying out-of-pocket, when making a claim). The $250 and $500 deductibles disparity is normally very essential and if it’s even more substantial when it’s between $250 and $1,000 deductibles difference. Consider how much you can spend out-of-pocket before changing your deductible correspondingly.

Acquire a quote before buying

Before you buy a new car, contact your insurer to learn how much you’ll have to spend for car insurance. Premiums can significantly change, depending on the model, year and the make of a car.

You should drive cautiously

Safe drivers get a better premium on their insurances. Elude speed violation and don’t get involved into accidents to save 5% or even more on your premium. Most insurers will lower your rate inn future each time you drive three years without violations.

Consider driving less

Are you driving oddly? If so, let your insurer know of this. The less time you spend driving, the less accident probability you have. This frequently results in a cheap car insurance premium. Also, tell your insurer if you’re a carpooler. There are many ways of getting a discount for low-mileage.

Look for teen driver’s discounts

You can spend a pretty penny when trying to insure a teen driver, but you can do things to reduce the costs. Find out if they provide a good-student discount in case your teen has a B-average. Find out if a safe driving course attendance might cause a second reduction. Completing these two can save you from 5% to 25% of your premium.

Secure your car from being stolen

Cars kept in garages and supplied with alarms are less probable to be thieved, and consequently not as costly to insure. Be certain to inquire your insurer in case your vehicle can get a theft-prevented discount.

By the way, did you know that some car insurance providers will grant you a reduction if you scribe your auto’s VIN on the windows? You should inquire about this discount as well.

Don’t touch upon auto rental and roadside coverage

Probably, your auto insurance is packaged with many extras you don’t actually need – roadside help and auto rental insurance can be two of these. Review your policy thoroughly and inquire about withdrawing any unnecessary coverage.

Improve your credit score

Lots of insurers are now employing your credit score as element of the requirements defining your insurance premium expense. To make sure you get the best probable deal, be certain to cover your bills opportunely, and to dispute any credit recording mistakes you locate on the report.